ERIC CONEJO TEJADA

Project developed for the beer with tequila Desperados, Heineken, which had to do something flashy to attract consumption, always moderate.

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The brand had some rules, like not changing the bottle or its aesthetics, so we developed this great idea of introducing a tequila lime spherifications without affecting the beer, so that when consumers drink, he meets a series of random shots and enjoy with that expression that we all to drink up a good shot of tequila.